The light bulb was turned on in my brain (a true eureka moment) and that is when I realised, the review sites were affiliates of the products they were selling.  This meant that if I bought a product through a link on the business review sites, the review site received a percentage (generally over 50 %!) of the sale.  Not a bad deal really, considering all the hard work is done by the product creator.

I smelt a rat and after further investigation I found out that most of the reviews aren’t reviews at all.  They were merely marketing advertisements written by the products creators and cut and paste onto the business review sites.  What a scam!  None of the review sites told me about their ulterior motive and to be honest I was very annoyed especially after investing so much of my money and time.

This is when I thought, why not start my own website which gives honest reviews of information products, written by someone other than the product’s creators (i.e. me)?  So I did.  I don’t want you to get scammed and waste your money like I did.  There needs to be more honesty, integrity and business transparency on the web.  Scott Barnes