Affiliate Programs
Why Google AdSense Is Not the Nail in the Coffin of Affiliate ProgramsWhile Google's AdSense program can provide webmasters income in situations where affiliate programs fail, the new service falls short of making affiliate programs obsolete.  By now most people have seen Google's new AdSense ads appearing on some of their favorite websites. Extending the same algorithms that make such a robust search-engine, Google is able to provide webmasters with advertisements related to the content of any given web page. Simply add a few lines of code, and up to 4 classified ads (nearly identical to Google's AdWords included in Google search results) will appear on the page. Webmasters receive part of the revenue Google collects when a visitors clicks on one of these ads.
I willingly admit AdSense has a few advantages with which today's affiliate programs simply can't compete. Featuring a "set it and forget it" mentality, AdSense allows you to spend a few minutes setting up your page and know that fresh content will appear each time your visitors return, without any additional work on your part. The closest I've seen an affiliate program come to this is Amazon allowing you to display the top sellers in a given category at any time. It isn't as versatile as AdSense, though, and it does take more time and effort to setup. |
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