Custom Error Pages

If you are not using custom error pages to help lost visitors, then you should. Believe it or not up to 10% of your visitors are going to see an error page and by having custom error pages that will help your lost visitor navigate to a destination of your choice. Up to 80% of visitors that receive an error page will leave your web site completely, a custom error page is great way to keep your visitor on your web site, by pointing the way for them.

Having a custom error page is the perfect opportunity to present to your lost visitor an itemized list of your affiliate programs that you are promoting. Instead of having them leave your web site all together, just point them in the direction, but towards the affiliate program you are promoting. Having a custom error page is an effective and powerful way to make the best of your ugly error pages!

Even though this is an effective strategy, you don't want to confuse your lost visitor with too many options. If you do have too many options on your custom error page, this strategy may backfire on you. So, I recommend that you limit the amount affiliate programs on your custom error page.

Automated Messages

If you are currently using any type of automated message, then you would consider promoting your affiliate program with them. Promoting your affiliate program in your automated messages is a great way to make additional affiliate sales and it works well too. When I say an automated message, I mean any type of automated message, whether it is an invoice, newsletter confirmation, faq, etc.

The trick is to promote an affiliate program that is associated with the message. For instance, if you have a newsletter about web marketing tips and you send your new subscribers an automated confirmation message. Then you would want to promote a product that was related to the theme of your newsletter, in this case, it would be web marketing.

The same can be done with an invoice automated message, in fact, it works very effectively. Why? Because they have already bought something from you and they are still in the mood to buy. By feeding on your buyer's impulse, you can literally watch your affiliate sales skyrocket. You need to make sure that the affiliate program you are promoting is associated with your invoice message, or this strategy will not work effectively.  Rich Hamilton, Jr