It's right, and Google will worship you too if you just take the time to set up your AdWords campaigns the right way! You see, there's a right way and an inaccurate of doing it and if you are like 95% of AdWords advertisers you are probably doing it the incorrect way! When you first set up your AdWords campaigns you are either setting yourself up for success or enhancing your campaigns for comprehensive failure. Nobody wants to fail, but only a tiny proportion of advertisers are essentially setting up their campaigns the correct way and optimising for success.

While setting up your campaigns the proper way is not the catchall for AdWords success, ( it does needs daily maintenance, split testing and bid management ), it definitely play a massive role in whether your campaigns will succeed or fail. Google is terribly judgmental ; and properly so. Of course , it's the world's one, most trusted Search Engine. What I am trying to say here is that Google will not reward an AdWords campaign that's set up wrong. As a matter of fact, many times Google basically punishes campaigns that are setup incorrectly. With that noted, hopefully you understand how vital it is to set up your AdWords campaigns correctly . When you set up you are either setting up for success or setting up for failure. Setting up Your Campaigns the incorrect way - I am not going to go into to much detail on how to set up your campaigns the wrong way.