You most likely already know how to do that, but let me tell you a couple things that Google absolutely hates. Google actually hates : - Irrelevancy - Keyword Cramming- ( this is when you stuff all of your keywords into just one or few adgroups. Google expects your keywords to be organized into separate adgroups with your keywords being perfectly applicable to each other. ) You see, Google is all obsessed with "relevancy" and the reason being is because Google wants to give the most topical content possible to its users. So, if you cram all of your keywords into just one adgroup, then Google know that there's know way the text ad you have showing for those keyword can probably be relevant to every one of those keywords.

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Do you really think that Google is going to display an advertisement that it thinks may not be topical to what a searcher is basically looking on? The answer.... Naturally, it will but you'll have one heck of a click cost and pretty sorry ad placement! Do you see why keyword cramming does not work? This is why you must be very sure to line up your campaigns the best way. Setting up Your Campaigns the proper way - do you want to gain favor with the Google Gods? Well here is the way to start. Set up your campaigns right! Begin by carefully organizing all of your keywords into closely knit, topical adgroups. Divide up your keywords so that each adgroup had a main theme where all of the keywords inside have relevancy to each other. This will also compel you to write an applicable ad for every one of the adgroups you have made. I know, it's a lot of work, but Google will worship you for it! If you really want to please Google, try making your campaign super applicable by putting each individual keyword into an adgroup of its own. That technique is a load more work though, and is better left to us PPC Pros.  Aaron Nieves