* Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.

    * You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.

    * Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.

    * If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.

    * Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.

    * Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.

    * If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.  Michael Gaines