A second factor is the on-time arrival and departure record. Customers that have been burnt because of non-performance of an airline as far as timing is concerned will opt to fly with a different carrier the next time around. Once you miss a business meeting or show up late for Thanksgiving dinner with your family, because your plane landed late or got out of the gate two hours later than it was supposed to, regardless of the reason, you are liable to blacklist that airline in your future plans. Once an airline loses more and  more of its customer base, it is guaranteed to go down the tubes in revenue generation. On-time arrival and departure can be accomplished only if the planes are maintained properly, the loading and unloading of passengers and cargo is carried out efficiently and effective airports are chosen for routes and destinations. All this is part of management and there is  no excuse for fouling up these tasks.

A third factor that losing airlines almost always are associated with is lost or misdirected luggage. Nothing infuriates travelers more than reaching their destination and finding that their bags did not make it with them. This may seem like a trivial reason in the chain of events leading to poor revenues, but in all reality, every time that customer loyalty is placed in jeopardy so is revenue generation. So, if airline executives watch what they are doing and do what every other successful business does, then they too have a chance in warding off the bad omen of bankruptcy.  Raj Krishnaswamy