When someone purchases from you is determined by many factors. Some people may locate you when they are ready to purchase and will purchase after only getting one or two emails from you. But statistics show that the average sale is made after seven or eight contacts or emails are received by the prospective client. By using an auto responder you can make sure that these messages are going out regularly without you having to mark your calendar and try to follow up with each person every time manually. You generally are sending the same message over and over again anyway even if you manually type each message; the message itself changes very little. So with an auto responder program you simply enter the same messages you would have sent anyway and tell the software to send them out at specific timeframes to your prospects. Then you can choose to use the time you would have spend manually emailing each person to make live phone calls or process orders or any number of other productive business activities.

No matter that type of business you have, the use of auto responders can prove to be invaluable. You spend less time sending email messages and more time focused on other aspects of your business. If you have never tried auto responders you owe it to yourself to give them a try. Each day we become more and more attached to our computers and our email accounts. Email is quickly becoming THE way to keep in contact with our prospective and past client base. We can all use some help with staying in contact with these valuable people and an auto responder is an easy and inexpensive way to do this.  Ely Delaney