Remember that your message is your salesman. It doesn't matter if you are writing for a brochure, flyer, print ad or even your website, you need to need to “sell” the reader on your product or it will get lost in a sea of other

boring and ineffective ads.

Try to paint a picture in the mind of your reader. Be as descriptive as you can.

Here are a few Hot Buttons that you can use in your marketing:

1.Save Time – Spend more time with family,  Quit working 12 hour days
2.Indulgence – Spa service, or a fancy restaurant
3.Superiority or Winning – Your house will be the envy of everyone on the block
4.Protection of Loved Ones – Your Family's protection is our business (security company)
5.Fear of Loss – Only 200 of these coins will ever be released

These are just a few Hot buttons that you can use in your marketing to get your creative juices flowing.

Remember, be specific in all of your marketing. It doesn't matter if it's a yellow page ad, your website, or even your business card, you need to paint a picture in the mind of your prospect so they know that you ARE the right choice.   Ely Delaney