Many times they are happy with your product but just don't know what to say. This interview format will help them too and help get a more detailed testimonial than you might have got from them doing it on their own.

You might ask them if they would be willing to do a video testimonial. These are the best types of testimonials you can get. It's quick, easy and now you've not only caught the words that they say about you but you've also caught they're emotion.

Video testimonials are not only the most powerful form of testimonial but they have multiuse abilities for any of your marketing ideas. Let's look at a few ways these videos can boost your sales and explode your marketing efforts.

1. Place the videos on your website for prospects to see that might be browsing and not sure if you are the right fit for their needs. When they see a bunch of not just text but video testimonials from excited happy clients, they will feel more comfortable you are a credible business.

2. Use these videos on demonstration CD's or DVD's that you show to clients in presentations or sales meetings.

3. Cut the audio out for smaller sections or portfolio pieces to show prospects how happy the customer was with the job you did.

4. Transcribe the audio to written testimonials that can be used in printed materials like yellow page ads, newspaper advertising or even direct mail pieces like postcards. I would recommend also using something like, Visit our website for videos of what clients like this have to say, in order to get them to your website and see the real excitement the customer had when they recorded the video.

The most important thing is to get as many testimonials as you can from your happy customers and use them any place you can. You can never have too many testimonials. Written is great but if you can get them to do a small video for you the impact will be 100 times better and your new prospects will be more at ease and comfortable with choosing you for their needs. And... to become your next testimonial!   Ely Delaney