Digital corporate communities based on technology driven tools and services simply allows us to do what we have always been doing- engaging with associates and customers, in a much more efficient, easy, cost-effective and far reaching way. It is now very simple to engage with an almost unlimited number of people, overcoming all barriers of time, cost and place. Every industry can strive not just to be a part of this frenzied trend, but to leverage it as a part of what they are already doing, to do it better!

If studies are to be believed, the average time spent on the web per week is on the rise, and there isnt a better way to capture mindshare than enhance your web presence. So, if Google has captured the mindshare for search, the Bings and the Wolframalphas are trying their best to outclass it. The number of social networking and bookmarking sites are also testimony to the fact that companies seek to be all over the web so the demand for such sites will be there and new ones would keep coming even if you have Linkedin and Facebook and bookmarking majors like Digg and Delicious.

The bottomline is, if my experience in the months passed, understanding and learning the web is anything to go by, the web is the contemporary counterpart of physical existence. So all you professionals out there, if you don't know a thing or two about SEO, Offpage Optimization, Affiliate programs, Digital communities and so on, it's time you put your act together and enhance your web presence else you would be lagging behind in the rat race even before realizing it!  FTCommunity