This means that even if you don't have a web site, but do have an auction listing on eBay for 'Flute', you would have a higher search engine ranking than all other competing web sites. And you don't even need a web site to get this top ranking - just an auction listing on eBay!

Not for everyone

Unfortunately not every item or category of item searched for on Google.com will return a link to those items on eBay. So before you list your item on eBay just to take advantage of the Google ranking, be sure to search Google to see if the eBay link appears.

And even if your product phrase does return a link to 'Low Prices on eBay', you'll want to check to see how many other items are listed in eBay within that category. If it is more than 100 - it may not be worth doing.

But, if you do offer products within the niches and subniches that return the 'Low Prices on eBay' link on a Google search, and if those niches are not crowded with lots of items for sale, it is probably worth your while to place an auction listing on eBay for your product - just so you show up on the Google/eBay Link.

This may not sound like much of a strategy . . . but look again at how it works.

Search Google for 'Flute', click the 'low prices at eBay' link, and look at the products you found. Those companies who are offering those products got your attention with just two or three clicks - and they are offering exactly what you searched for (in this case 'flute').

Is that target marketing or what?

Then consider all those companies that also offer Flutes, but don't have auction listings on eBay. You didn't see them did you? Because after you got to the eBay listings, there was really no reason to return to Google.com.

So the companies that had auction listings on eBay for the product you searched for on Google probably got your business (if you were interested in flutes). Even if they don't have a web site - they win.

Leverage is everything - paying attention the overlooked and underutilized can make you a fortune.   Jason James