Pay Per Click Advertising

Pay Per Click Advertising

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, unnecessary click throughs can get very expensive. This article explains how to screen your visitors before they click through.

If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.

How It Works

To minimize the amount of unnecessary click throughs, we are going to talk about a screening technique that is used in copywriting. A good copywriter has the ablity to screen the serious individuals from the test pilots, before the sale is initially made.

By using this screening technique you will dramatically decrease the amount of refunds that you could be receiving. In this case, you need to be specific about your product or service without giving too many details, this will eliminate unnecessary click throughs.

When it comes time to develop an ad that best describes your offer, you need to use precise wording. If you use any ambiguous words, phrases or statements in your ads, you will confuse the viewer, making them either click through or leave. You need to keep in mind that every click through is costing you money, so you need to make sure that you are targeting your market and that each of your visitors are qualified.

How to optimize your PPC Campaign

Do you have any idea how much money you are throwing away on your Pay-per-click (PPC) advertising? Do you know which keywords are converting into orders? Do you know your advertising (conversion) cost per order?

Do you have any idea how much money you are throwing away on your Pay-per-click (PPC) advertising? Do you know which keywords are converting into orders? Do you know your advertising (conversion) cost per order?

If the answer to any of the above questions is no, then you’re probably throwing away from 20% to 80% of your budget every month. This is money that you can save by tracking the conversions and associated costs of each keyword. The good news - there are several tools available that can help you track your cost, right down to the keyword. Most PPC advertisers can now significantly reduce their cost per acquisition. In some cases you could throw some of that money back in and increase the number of closes as well. The key is refining your campaign by focusing only on the words that convert into orders.

Tracking Conversions

Several companies have now developed the technology to track the conversions and associated costs of each keyword. Some of these companies include: www.keywordmax.com, www.gotoast.com and www.google.com (for their own PPC advertising). By knowing which words convert into orders, you can eliminate the rest and save those wasted dollars. In addition, there are other words that cost too much for their conversions, again wasted money. Take the money you are saving and direct it only to the words that deliver… or, you can send half of it to me.

This methodology yields a refined campaign where each word is justified by resulting in orders. It typically takes a few months to gather enough data to analyze. However, during that time it will become very evident which words are delivering the best. After a few months you can analyze the entire campaign and make major changes. These changes will yield a significant improvement in your cost and quantity of acquisitions.