Pay Per Click Advertising

Pay Per Click Advertising

Discover How to Create Ads Which Give Incredible Results!

Many people decide to spend a lot of money putting their advert all over the internet in the hopes that their web traffic will sky-rocket. Most people end up disappointed.

Many people decide to spend a lot of money putting their advert all over the internet in the hopes that their web traffic will sky-rocket. Most people end up disappointed. This is usually due to the fact that their ad is just not appealing enough to a scrolling browser. The key to creating an advert which is constantly clicked on can be found by fulfilling these 4 criteria:

Getting the reader's attention
Getting the interest of the reader
Sparking desire within the reader
Getting the reader to take action

Getting the reader's attention

This is often the hardest part. Increase the chance of getting a reader's attention by having a large headline, which is short and to the point. Make it simple so that the reader knows exactly what he or she is looking at and make it sound exciting. Arousing excitement in a reader will encourage them to read further into your ad. Your headline should use very positive, catchy words too. Words such as 'profits, breakthrough, discover, guaranteed and exclusive' all sound attractive to a reader. Apart from the headline, make sure your ad is well formatted and is spread out, with not too much information crammed into a small space. If you can, try to use a unique font which will stand out because you have to bear in mind that your ad may not be the only one on the same page. A unique font will get readers' attention over other ads.

Custom Made Pay Per Click Search Engines are Dead?

Is it worth for webmasters to create own Pay Per Click search engine? Is it worth to advertise through custom made Pay Per Click search engines?

There was a very popular idea some time ago: "Create your own custom made Pay-Per-Click search engine and make extra money from your web site". At first sight that idea looks very attractive. You can buy your own custom made PPC search engine for between $100 and $900. It is even possible to find free Pay-Per-Click search engine scripts in the Internet. So, it is not a problem to get PPC search engine script and add new functionality to your web site. Customers will open up accounts, add funds and bid on targeted keywords. They will pay for clicks and receive new visitors and you will make extra money from your web site. It looks fine, but... Unfortunately, it is just a theory.

Let's review that idea from the point of view of PPC search engine customers, not from the point of view of webmaster. The customer needs to pay some minimum to open up an account and then spend that money for bidding. What the customer will obtain in reality?

1. Cheap bids. Most likely, clicks from your new PPC search engine will start out at 0.01 cent, because the number of customers will be quite low at first.

2. Traffic. Well, it depends... If you incorporated custom made PPC search engine to the existing web site with good traffic than the customer can expect considerable number of visitors from your web site. In opposite case, when you created new PPC search engine from scratch, it will be some episodic clicks.

A Visit with FindWhat.com CEO, Craig Pisaris-Henderson

The Chairman and CEO of FindWhat.com, Craig Pisaris-Henderson, recently attended a chat session and visited with Academy students regarding the FindWhat.com performance-based advertising network.

The Chairman and CEO of FindWhat.com (http://www.findwhat.com), Craig Pisaris-Henderson, recently attended a chat session and visited with Academy students regarding the FindWhat.com performance-based advertising network.

This enlightening chat shed light on one of the leading pay-for-performance advertising providers (providing keyword-targeted text ads to search engines and other large portals) and offered tips for achieving better results when purchasing keywords.

Craig began by giving some background information on FindWhat.com.

“FindWhat.com.com is a leading performance-based marketing company that introduces buyers and sellers online. We allow advertisers to bid on keywords, and then we distribute those keywords to over 200 distribution partners. We serve approximately 1 billion searches per month and handle well over 700,000 transactions per day. We have 20,000 plus advertisers from all over the world.”

Craig is one of the founders of FindWhat.com, and as a result of his strong dedication to developing FindWhat.com, he was recently chosen as one of the nominees for the 2002 Ernst & Young Entrepreneur of the Year Award.

Craig answered the following questions from Academy students.

Question:

One billion is a very large number. How much of that comes from the US?

Craig:

We concentrate on the US marketplace at this point, so to put a percentage on it, I would say 95+% comes from the US.

Question:

What is your vision for FindWhat.com? What are we going to experience in 2003?

Craig:

I've been hinting around on several earnings calls that we were looking at both international initiatives and diversifying our primary traffic (distribution partners). I would say both are strong possibilities for 2003.