Many web site owners redirect one domain to the next rather than configure the server to associate the core content with a second domain name. In many cases, a 301 redirect is your best bet. It’s a server-side redirect most administrators can handle in a few minutes. In effect, it’s a proper way of telling search engines to ignore one domain and favor another.

You may have many good reasons for owning multiple domains, including brand protection. Some companies get extra domains on the off-chance that someone may simply try a domain name and see what comes up. A classic example is 1-800-FLOWERS.COM. One of their domains is http://www.1800flowers.com, but you can get there with http://www.flowers.com as well.

The Bottom Line

If you secure more than one domain, redirect the extras to your main web site (on the server) or use the extra domains for unique content (showcasing a line of products of services).  Michael Murray