There are 4 general rules to remember when using PPC: Tip 1: Since most pay per click search engine services will limit the number of characters you will need to include as many keywords in you headline and body.

Tip 2: As stated before use 2-3 word keywords. You want to target and bid on specific phrases. The more specific the phrase, the more likely it is that a click will convert into a sale.

Tip 3: Don't get involved in bidding wars with other web masters. It simply doesn't pay and you will quick find yourself exhausting your account. Additionally it doesn't really matter if your listing winds up number one or three, your title and description will attract the visitor.

Tip 4: Monitor the effectiveness of your CTR (click through rate). This can easily be accomplished by having each of your search terms click to a different URL and examining your web logs.

By far the fastest way to generate traffic is using Google AdWords. You literally receive same day service using this great service from Google and the $5 minimum deposit make this very cheap for any webmaster. Google AdWords are quite simply ads for your site that appears on the right hand side of normal search results, in addition you can test several ads simultaneously. This allows you to maximize your marketing efforts without losing a lot of money. Google AdWords requires webmasters to pay close attention to the appropriate keywords used in search engines and an equal amount of attention to writing an attention getting ad.

After all it's the ad that will attract the lead and it's your job to attract that lead to your ad and click into your site.

To successfully use Google AdWords all your efforts will focus on writing an attention getting ad with the focus on the right target audience, highly targeted keywords and selling the benefits and not the features.

Using PPC can be a relatively cheap form of advertising depending on the industry and keywords you wish to choose. There are some keywords that can fetch up to $10! Not too many new webmasters have that type of money to spend on a single click. The biggest pitfall of those attempting to PPC marketing is becoming too broad when choosing the terms you want to bid on. To avoid this PPC killer you'll need to research the best keywords that are appropriate to your site. An excellent site specializing in tracking keywords and those of your competitors is http://www.wordtracker.com/

PPC marketing isn't difficult when done correctly even for virgin websites. You simply must do your homework choosing the right keywords and incorporating them into your listing.   Andres Munoz