This is where the bidding comes into play; you will need to bid on the keywords that will place you on the top of the list. This can indeed be a rather trying event, as you can be sure that you are not alone in the bidding. It is not unheard of for a larger corporation to bid as much as 100 dollars for a particular keyword to ensure they get high page ranking. After all it is the word that people are using most to search for their information, this will in turn raise the bidding. Often once you have landed that bid, the cost of maintaining it can be steep as well. Sometimes it can run up to 5.00 per click coming out of your pocket. If you are getting many clicks per day however no sales on your site, you will run into a problem as it will cost you money.

You will need to find a keyword that is directly related to your site, and what you have to offer. Tire kickers need not apply in this scenario; you do not want to pay for window shoppers. By calculating the value of a single customer, you can get a pretty good idea on what you can spend on any particular bid. This too will keep you from over spending and falling into financial trouble.  Philippe de Tiege