Those businesses that rely on product or service differentiation are often not as limited by price as those who rely on other methods. Standing out as unique or elite is not a guarantee of competitive advantage and costs must also be carefully monitored. Areas for differentiation include: products, distribution channels, marketing, services, or almost anything else that makes a product stand out noticeably against competition.

Customer Relationship Experience is a business model that sets to make a company stand out based on its customer interactions. These companies excel in customer service and paying attention to and delivering exactly what the customer wants and more. These businesses focus on customer relationship management and need to balance between the costs and profits of providing high satisfaction to their customers for the benefit of both the customer and their business.  Caramia Hartley