Mr Said Chaarawi, Managing Director of UnderstandArabia Ltd, said “Arabs are spending more than any other international customers coming to London for shopping; this is due to the rising oil prices and the rate of Sterling which, in turn, strengthens their purchasing power.” He stated that “it is always a God-send to, for example, a retail to have a customer who purchases high end pieces in big quantities and not worrying about the price tag. On the other hand, Arabs are a very sensitive type of customers and sometimes one misunderstanding from the staff side to the Arab etiquette can result in losing the business. This is why businesses now are coming to us in order to make sure their staff members are well trained to handle such clients and to improve the kind of service they offer to them in order to build a stronger relationship and better loyalty towards their premises.” He added, “When we first started, we were surprised by the size of need to such kind of training and consultancy among staff members and marketing professionals alike.”  Said Chaarawi